Friday, November 15, 2019
Huck Finn Grows Up :: essays research papers
Many changes violently shook America shortly after the Civil War. The nation was seeing things that it had never seen before, its entire economic philosophy was turned upside down. Huge multi-million dollar trusts were emerging, coming to dominate business. Companies like Rockefeller’s Standard Oil and Carnegie Steel were rapidly gobbling up small companies in any way possible. Government corruption was at what some consider an all time high. “The Rich Man’s Club'; dominated the Senate as the Gilded Age reached its peak. On the local front, mob bosses controlled the cities, like Tammany Hall in New York. Graft and corruption were at an all time high while black rights sunk to a new low. Even after experiencing freedom during the Civil War, their hopes of immediate equality died with the death of Lincoln. Groups like the KKK drove blacks down to a new economic low. What time would be better than this to write a book about the great American dream, a book about long h eld American ideals, now squashed by big business and white supremacy? Mark Twain did just that, when he wrote what is considered by many as the “Great American Epic';. The Adventures of Huckleberry Finn, “The great American epic,'; may be one of the most interesting and complex books ever written in the history of our nation. This book cleverly disguises many of the American ideals in a child floating down the Mississippi River on a raft with a black slave. On the outside of the story, one can see an exciting tale of heroism and adventure; however, that is not all. The book shows Mark Twain’s idea of the classic American idealism, consisting of freedom, morality, practicality, and an alliance with nature. Twain manages to show all this while poking fun at the emergence of the “robber barons,'; better know as the big business of the late nineteenth century. Twain portrays many different American values in this book by expressing them through one of the many different characters. The character that Twain chose to represent morality and maturation is none other than Huck Finn himself. Throughout the novel one sees many signs of chang e. The setting is constantly fluctuating, except for the constant Mississippi, and Huck and Jim, a runaway slave, under-go many changes themselves. At the end of the novel Huck Finn shows a large change in his level of maturity than he had exhibited in the beginning of the book.
Tuesday, November 12, 2019
Engineering Project Management Essay
Typical Practice Estimating time to undertake design and drafting tasks, such as the crafting of blueprints for the construction of wooden furniture (e.g. stool, desk, chest) by an expert and the creation of blueprints for buildings of commercial establishments by an architect, requires the method of estimating labor costs. After all, cost estimates require time estimates. à à à à à à à à à à à Computing the labor cost (technically called as the direct labor cost in management accounting) proceeds by adding the workerââ¬â¢s base rate and indirect payroll costs, such as government securities and insurance. The result is multiplied with the workerââ¬â¢s labor hours. The product of the operation is the labor cost. If labor cost is known and the estimated labor hour is unknown, the manager only has to work around the equation to obtain the estimated time of performing the task. This is the easiest method for the manager, and also the most unreliable because it relies on past data of labor costs. It relies on past data of labor costs because an empirical method is needed, which this method does not include. In such a case, this method is just mere ââ¬Ëspeculationââ¬â¢. It is not an ââ¬Ëestimationââ¬â¢ in the proper sense of the term because there are no trials and errors done to gather data. From this, there is also a differentiation between ââ¬Ëpast dataââ¬â¢ and ââ¬Ëempirical dataââ¬â¢. Past data are also empirical data, but they are gathered in the past, therefore acquiring a less accurate information. Empirical data, after all, require certain use of tools to be obtained. Also, it is unreliable because if the company is new, it cannot use this methodââ¬âthere is no recorded information regarding past operations. Only a long-existing company can benefit from this method of estimating labor hours. à à à à à à à à à à à One problem in estimating the time and cost in performing design and drafting jobs is that managers can only speculate about the amount of time required by a specific job. For instance, the manager of a firm that designs and produces musical instruments can not know exactly how long in a day can a staff of twenty finishes a certain number of musical instruments. Time is a variable that depends on the quality and quantity of tools, materials, equipment, and workers assigned in performing tasks. In the example of designing musical instruments, the manager should know how long each instrument is designed in its entirety by a specific worker. It would help to get an average rate for this. Afterwards, the average rate will be multiplied to the number of instruments to be designed. If one stops here, this is an incomplete method of computing labor time. The manager should get the time it took the labor to prepare for the task, and how long it took him to bring the musical instrument to the corresponding collectors of the aforementioned products in the management system. Then, the sum is multiplied with the distance of the labor from the shop or wherever he is taking the musical instruments. The resulting product is then added to the product of the average rate and the number of instruments to be designed. Another method in estimating the labor time is by taking the average hours of preceding homogenous tasks. In creating a musical instrument, the manager gets the time it took for a worker to complete one instrument. He then obtains data from the proceeding tasks. By getting the average of the values, we obtain the average hours. Variability and Contingencies The accuracy of the first method is low. First, there is a huge possibility of error in relying past data or performance. A company that designs cars ought to measure the time and cost of labor through direct empirical methods, such as obtaining the rates by which workers accomplish their jobs. However, this method depends on the accuracy of historical data. If historical data are inaccurate, there is a 100% tendency that the result of using this method will produce inaccuracies. This is not recommended for companies because it is not an engineering standard. à à à à à à à à à à à The second method is more empirical and far more accurate than the first method. Considering the computation of the average rate, one can not be sure of the precision of this statistical tool. Using the mean, median or mode as a way to produce data for the estimation of the time and cost of labor is inefficient. It is recommended that a variance analysis be conducted so that deviations will be taken into consideration. After all, workers are not robots. They have higher levels of inefficiency and inconsistency of output. A worker has fluctuating labor rates. The time he finishes a job fluctuates in hours or minutes, thereby changing the amount of labor cost. Using the variance analysis as a statistical method in obtaining work rates is more efficient. When this is done, it makes the second estimation method more accurate because deviant cases, or changes in time and labor costs, are taken into consideration. The variance analysis can also be applied on the third method, which also relies on using the mean, median or mode. Since averages are less reliable than doing a variance analysis, the third method can be inaccurate. More statistical methods are needed. Monitoring and Updating As the design and drafting tasks proceed, the practices used to update estimates are the following: regular, intermittent, and periodical recording of average rates in designing and drafting jobs. The practice of having a regular recording system, which requires inputs for every day of labor, is the most accurate but also the most costly. Therefore, it is far from inefficient. Only a huge company can take advantage of this, if there is a high risk involved in not monitoring the time and cost of labor. à à à à à à à à à à à An intermittent recording practice entails intermediate accuracy and cost. This requires inputs every week, month or quarter of the year, depending on the needs of the company to monitor the progress of the fluctuations in time and cost of labor. à à à à à à à à à à à A periodical recording practice is the least costly, but has the risk of being inaccurate because it does not measure everything. It only measures the fluctuations in time and cost of labor between points in time, and not within a span of time. References: Baskette, C. (2006). Avoided cost estimation and post-reform funding allocation for Californiaââ¬â¢s energy efficiency programs. Electricity Market Reform and Deregulation, 31, 1084-1099. Farsi, Mehdi. (2006). Cost efficiency in the Swiss gas distribution sector. Energy Economics, 28, 1050-1062. ASSIGNMENT 2 (Y) Basis for Project Methodology The specific method chosen for a certain project is based on the inherent characteristics of that project. There are as many methods as there are kinds of projects. The basis for choosing a method depends on the variables that differentiate one project from another, like the level of complexity involved in the activity. à à à à à à à à à à à The following is the list of factors that may be the basis of project methodology: Project area Level of complexity Type of communication used à à à à à à à à à à à One of the many considerations in project methodology decision-making is the project area. Is the project small, medium, or large? Even this question requires some thinking, since the size of a project is arbitrary. It depends on the sizes of other projects the manager or company considers as points of comparison. The area of the project may mean the geographical area concerned. For instance, an electric company that aims to build a network of electric facilities may be one kilometer by 500 meters. Judging whether this is small, medium, or large varies from one project to another. There may have been other similar projects built, requiring only two or three hectares of land. In such cases, this project may be considered large in area. à à à à à à à à à à à The area can also be seen in terms of influence. In the example of an electric company building a network of electric facilities, the area may mean the number of households it would serve. Again, judging whether a number of ten-thousand households is small, medium or large depends on other similar projects made. à à à à à à à à à à à Another basis is the level of complexity involved in the project. Complexity can be measured by how many interactions among units are required to accomplish a task, and judging the data whether the project system is simple or complex. In the above example, measuring the complexity of building a network of electric facilities may require determining the organization of managers and workers that are involved in the project. Some organizations interact according to hierarchy. These kinds of organizations tend to be simple because there are defined ways on how the units interact among one another. Some, which are more complex, require units to interact in different ways. To put it concretely, let us say that the electric company assigns the maintenance department to be always under the engineering department, which means that the staff would only take commands from the latter. This is a simple scenario. A complex scenario would be when the company assigns the maintenance department to communicate with the other divisions of the company in accomplishing its own task. The connection between complexity and method is that the complexity determines the method. After knowing a projectââ¬â¢s level of complexity, the method may then be configured depending on this information. à à à à à à à à à à à The third basis is communication. What is the message of the project? What are the kinds of media used? For whom is the message? These are significant things to take in mind when characterizing what sort of communication exists in an activity. Is the electric company making use of an intranet, which simplifies complex interactions? What tools are used for one division to communicate with another? Are telephones preferred over online chatting between departments? à à à à à à à à à à à It is also significant to determine the contexts in which communication occurs. Is it one-to-one, one-to-many, or many-to-many? Determining this also affects the level of complexity of the project. A one-to-one communication is simple but slow and inefficient. A one-to-many communication is fast and efficient, but the message reception loses quality. Many-to-many communication is fast and complex, thereby increasing the level of complexity in the project. Decisions regarding matters on communication are only part of choosing what methodology to use. Criteria for Best Project Methodology In order to illustrate how one method is better than another given a specific project, let us take the following popular methods in project management: Waterfall Development, Rational Unified Process, and Extreme Programming (Asrilhant, 2005). These are the best methods in project management because they generally are flexible to different factors, like budget and project size. They compliment each other. One strategyââ¬â¢s weakness is anotherââ¬â¢s strength. à à à à à à à à à à à If the project has high budget, one may say that the Waterfall Development is the best method for it. That is because this method requires little or zero corrections in inputs. This is possible because the planning function of the management is more crucial. A low budget means a high risk to undertake the project. Therefore, quality planning is indispensable. à à à à à à à à à à à For instance, if the electric company funds a 5-hectare electric network facility 30% lower than similar projects, the management has to undertake Waterfall Development. This means the planning function is geared on decreasing costs. There will be much labor required on the part of engineers and analysts to increase the level of certainty in inputs. The company cannot afford to do experimentations and much testing. High technical proficiency is required. à à à à à à à à à à à If the project entails intermediate risk, and there is an intermediate number of staff who would man it, then the Rational Unified Process may be used as the best methodology. This is because risk management is balanced with a medium amount of budget or allowance for failure in inputs. à à à à à à à à à à à If the electric company funds a 10-hectare electric network facility 2% lower than similar projects, the management may afford to increase the costs of testing and experimenting with inputs to produce outputs in electric services. à à à à à à à à à à à Finally, if there is a need for regular testing and experimentation of inputs, and corrections in testing failures, then the Extreme Programming may be undertaken as the best methodology. Budget given here is high, and the risks are lower. The population of staff is also considerably higher than the two other methodologies. Here, the management can afford to run the risk of losing resources, albeit with prudence. à à à à à à à à à à à Determining which method is best for a project requires measuring the amount of risks associated with the project, the budget allocated for the activity, the number of participants in the staff, and the affordability of the project to receive failing outputs. References: Asrilhant, Boris. (2005). On the strategic project management process in the UK indutrial sector. Omega, 35, 89-103. ASSIGNMENT 3 Alternative Classification à à à à à à à à à à à The rationale of having a new project classification is to respond against the inefficiencies of the older classifications. The project method concerns itself much on the processes and ways on how tasks are carried out in the activity. However, it is too formalistic and technical. It is formalistic because it is focused on empirical observations. It is too technical because it does not leave room for speculation and theorizing. There is a huge chance that it will lose sight of the projectââ¬â¢s objectives. à à à à à à à à à à à The project end-product, being goal-oriented, is weak on the part of specific matters. It may lose sight on technical issues such as the method of computation to use in estimating labor costs. If a firm that manufactures cars undertake an activity in which the project is classified as belonging under the project end-product, the managers will fall short on practicality. Important details are missed, like the choosing of a certain metal as a material in making automobiles. There may be one end-product but there are many methods in which inputs can be processed into outputs. These methods determine the level of costs associated with the production. If a company is too concerned about output, it loses sight on the possibility of gaining productivity by merely choosing the method. This is to say that a new classification is neededââ¬âa new classification that would account for the weaknesses of project methodology and project end-product. Since the two classifications do not take into consideration certain factors of production and labor, which are important determinants of the success of a project, a new chosen classification is labeling projects according to the types of constraints. The traditional constrains in a project are the following: Time Cost Production Labor These variables define the shape or form of the project. Changing one variable changes the whole project in its entirety. To illustrate, assume that an automobile manufacturing company undertakes a project of creating fifty units of luxury cars. The time constraint associated with the project makes it different from all the other projects with similar methods and end-products. For instance, this project is similar to five other projects whose goals are also to create fifty units of luxury cars. The only hypothetical difference is the amount of days required to accomplish it. This is to say that a project is different from another when there is a significant time interval between the required time to accomplish one project and the required time to accomplish another. à à à à à à à à à à à However, it is too trivial if the manager only relies on the time constraint. Costs are also important contributors of project type determination. The amount of money allotted for a budget determines the influence of the project on the area it is being undertaken, and on the unit is serving. This is an indispensable category because the cost also gives way to knowing the area and quality of the project. à à à à à à à à à à à If the car company gives a budget to a car-manufacturing project which is 50% lower than that of another project with similar end-product, then the two projects are different because the former is constrained in using resources. It must tap the planning function of the management at its best, because it cannot afford high risks and high expenses. à à à à à à à à à à à Production is a consequence of the cost constraint. The number of cars to be produced by the company depends on the allotted budget in producing these cars. Consequently, this is also related to labor in the sense that, if the budget is low and the production is high, then the labor must be intensive. It is empirically impossible to increase labor if the budget remains the same. à à à à à à à à à à à In short, projects can be classified according to the variability of their traditional constraints. They be classified as the following: Long-term undertaking, high-budgeted, labor intensive. Mid-term undertaking, with intermediate budget, intermediate production, and medium labor intensiveness. Short-term undertaking, low-budgeted, small production, and low concentration in labor. This is not to say that there are only three ways to classify projects. There are different permutations of classifying them because a project can be both long-term and low-budgeted, short-term and high-budgeted, and the like. There are twenty-seven combinations possible for the project manager. It is helpful for the project manager because there are varied choices to be undertaken with this typology. Enhancement à à à à à à à à à à à This classification gives an enhanced understanding of project management because the inefficiencies of project end-product and project method are revealed and solved. The old classification system is poor because there are only small categories where projects fall under. In logic, the lesser concepts there are to stand for heterogeneous things, the more abstract the ideas become. By taking into consideration the traditional constraints of a project, and basing from it to form a new project classification, one achieves a more concrete and detailed description of the different projects that are to be executed. Project classification, through this kind of classification, becomes more useful not only as a mere science of classification. It also helps management keep an improved system of managing the projects, thereby increasing productivity and output quality. This project classification also enhances the understanding on the content of projects. Project method concerns itself with the processed item but not the one being processed. Project end-product concerns itself with the output but not the materials or inputs that led to its creation. This classification gives a new lens through which projects are seen by the manager. References: Project management. Retrieved September 4, 2006, from http://en.wikipedia.org/wiki/Project_management#Project_systems
Sunday, November 10, 2019
Intertwined Bodies with Separate Hearts Essay
In a world of wild modernity and sophistication, it is almost impossible for man not to connect with a single soul. Be it a friend, a loved one or a lover, these technologies conspire to feed the hunger in all of us and that is the need to be with someone. Others refer to that need as loneliness but the story ââ¬Å"Strangers When We Meetâ⬠says its emptinessâ⬠¦The relationship of Florence and Rob can be looked at as a typical affair between a married woman whoââ¬â¢s bored with her current relationship and a man who seeks adventure. He dazzles her with his youth and passion for life and for a brief moment sheââ¬â¢s caught up in a trance of sharing the life that she could have, but chose not to live. That choice rest solely on the truth that her husband was a foundation that offered security. As she said at the end of the story, she equated security and strength to love. She realized in the later part that she was wrong. The fact that Rob is younger than Florence depicts a conventional extramarital affair in our society. However the story goes beyond the cheap pleasures of lust and adventure as it delves deep into the intricacies of emotion and relationship. A relationship can be defined. One can dare as the question ââ¬Å"what kind of relationship? â⬠In the story, Florence and Archie is in a relationship that is recognized by society and back up by the law. A union, a vow, a social contract thatââ¬â¢s written on paper and flaunted out to the world. That is marriage. They share a partnership that may seem flawless in society as he was a responsible husband with secure income bounded by law to take care of his wife. Florence herself is a thing of beauty and it is a stereotype in our society that she is to be taken care of by a man who has the means to do so. He is in fact capable of doing just that. He was well aware that he had the woman that most men would fell for, and thatââ¬â¢s why though he knew that they had an affair he wanted to see it for himself before he makes judgments. He went with her in the Vacation though he knew that she was to meet her lover. And when he came face to face with the man who stole his wife, he remained composed and even started conversations with him. He exhibited what most men donââ¬â¢t, the decency to be civil to the man who covet their wife (Kureishi). What exist between Florence and Rob on the other hand is a relationship thatââ¬â¢s not accepted by society and condemned by law. It ought to be discreetly dealt with to save both parties from public humiliation. The fact that she is a married woman who happens to have a lover may seem offensive to the male supremacy. However, what ought to be looked at is not the act itself but the question on what made her commit such act. Perhaps at the beginning of their affair she simply wants to escape the world that Archie lived in or the lack of attention from her husband who is very much consumed in his work. But at the later part of the story it shows that she is deeply in love with Rob since she is willing to leave everything, even her child if only he says the word. Why did he not say the word? Why did he not take the chance to be with the woman who takes up much space in his heart to the point that he needed a psychologist to deal with his depression? It was a shot at happiness, to have the very thing that he wanted so badly but when it was his for the taking he did not take it. Here lies the complexity of human emotions. Their affair goes beyond the Holiday Vacation. Though the timeline of the story skipped a couple of years before their paths crossed again, it cannot be denied that in each encounter, the dying flame of their affair is fanned once more. A line in the story clearly points out their connection ââ¬Å"Helen (Robs wife) looks across conspicuously. Florence and I are standing close to one another; perhaps one of us touching the other. â⬠Though they were both contented with their lives and stopped seeing each other, both their spouses knew that there is something special between Florence and Robâ⬠¦. perhaps a love story that should have not ended. That Holiday Vacation was of great importance to Florence, Archie and Rob. It was perhaps the climax of their lives. The moment that set the path upon which they will take. They were separate entities brought about in that place to clearly define the relationship that existed in the three of them. It was a chance to change their lives and redefine their connection, but such requires great courage that only Rob had at that time. Florence was, at that moment, scared to let go of the security that she had with Archie. In their marriage she had stability and he had a wife. It was ideal and accepted by society. Before the affair she was contented, but contentment if a far cry from happiness. At the end of the vacation she asked him not to leave, but he chose to do so. This is because man cannot stand the torture of having the woman that you want wrapped in somebody elseââ¬â¢s embrace. Rob said that he longed for that vacation since it was the first time that he can have her the entire evening without having her rush home to her husband at dawn. It was a chance to feel that he owned her but that moment never came. It was a chance that she was too scared to take, and now that she wanted him desperately, it was him who chose not to be with her. She wanted him to say that he wants her but he never did just that. Though deep within his soul he knew that she still holds a place in her heart, it was his choice not to give in to that feeling. This proves the fact that in human relationships certain factors are to be taken into considerations before a person makes his decision (Layton-Tholl). Life is made up of choices, and maybe for Rob he already made the choice the moment he left the Hotel. It was to live a life thatââ¬â¢s uncomplicated. Though the intensity of their connection cannot be denied, it was by choice that they lived separately. They have fulfilled the human need to connect with someone, they have their spouse. But just like how their affair started, they were just intertwined bodies with separate heart.
Friday, November 8, 2019
Gender Play essays
Gender Play essays Whereas sex is a biological term that denotes male or female in terms of their reproductive organs, gender is learned through socialization. Genderization begins in infancy when adults say baby boys are handsome and tough while they call baby girls angelic and beautiful. Unlike our reproductive organs, gender is not something we have. We learn to construct it and enact or perform it by choosing to wear clothing associated with masculinity or femininity, for example, moving about in certain ways, and pursuing interests and goals that society has deemed appropriate to our specific gender. By the time girls and boys start school, the socialization process is well underway, and children are actively constructing gender (Khasan Barrie Thorne, author of Gender Play: Girls and Boys in School (1994), argues that children are not just passive recipients of genderized socialization from parents, teachers, and media influence, but also participate actively in the creation and performance of gender. The book is a result of two periods of intense observation at two elementary schools. Thornes findings fully support the view that gender is socially constructed and that children act, resist, rework, and create gender (p. 3). She argues that their activities should not be viewed as preparation for future adulthood, but as children living in the present, living life itself. Thorne uses the metaphor of play to describe childrens gender activities. In one sense play is being actively engaged or employed; in this sense, children actively perform gender identities, participate in gender-based groups, and produce gender meanings. Thus, gender is not something a child is or has, but something the child does. A second strand of meaning is play as dramatic performance of games and rituals such as girls-chase-the-boys, cooties, and bra snapping.&...
Tuesday, November 5, 2019
How to Make Colored Sparklers
How to Make Colored Sparklers Sparklers are small handheld fireworks that give off fiery sparks rather than explode. Sparklers consist of a thin metal or wooden stick coated with a simple pyrotechnic mixture. Colored sparklers really are as easy to make as regular sparklers. The difference lies in the oxidizer that is used. Youre basically replicating a flame test, except in reverse since you know the colors to expect from various metal ions. Potassium nitrate or saltpeter will impart a violet color. Barium nitrate burns green. Strontium nitrate burns red. Aside from ordering from a chemical supply store, you can find strontium nitrate in emergency flares and potassium nitrate at some garden supply stores (or you can make it yourself). You can mix in other metal salts from the flame test or colored fire list, but only go for one color. If you try to mix colors, youll likely wind up with a basic golden sparkler. There are several recipes for colored sparklers. Here are some examples. Ingredients are listed in terms of parts by weight, so you can use milligrams or grams or ounces... whatever works for you. Red Sparklers 5 parts strontium nitrate1 part shellac Dip iron wires or wooden sticks in the mixture and allow it to dry completely before use. Be sure to leave enough room on the stick so that you can hold the sparkler safely. Green Sparklers 300 parts potassium chlorate60 parts barium nitrate60 parts aluminum fines, flitter, or granules2 parts charcoal10% dextrin in water solution Dip the wires or sticks in a mixture made from the dry ingredients with just enough dextrin solution to make a thick slurry. Dry the sparklers before use. Another option for a green sparkler is to substitute boric acid or borax for the barium nitrate. Purple Sparklers 14 parts potassium nitrate3 parts powdered sulfur3 parts powdered charcoal2 parts aluminum flitter (for sparks)10% dextrin in water Dip the sticks in a mixture made from the dry ingredients with enough dextrin solution to make a slurry. Note the human eye is not very sensitive to the color violet. The purple color is easily overwhelmed by the color that may be produced by any chemical contaminant in the mixture. If the sparkler appears yellow instead of purple, it means sodium is present. Salt is the most likely culprit. Substitutions in Sparkler Recipes By examining these recipes, you can see aluminum flitter may be added to make sparks in any sparkler. Fine particles of other metals also produce sparks. Titanium makes white sparks while iron filings produce golden sparks. Dextrin is a common binder and fuel in sparkler recipes. If it is unavailable, sugar or starch may be used. Other colors of sparklers are also possible. For example, using a copper salt will produce a blue or a green flame, depending on the oxidation state of the copper. The default color of a sparkler is yellow or gold, but the color may be brightened and enhanced by adding a small amount of table salt or sodium chloride (NaCl) to the mixture. Adding the tiniest amount of salt to a red sparkler can produce an orange flame. Calcium salts can also produce the orange color. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.
Sunday, November 3, 2019
Going global, acting local - communicating global brands to global Essay
Going global, acting local - communicating global brands to global markets - Essay Example ion of countries, ideas, knowledge and cultures of people from all across the world to develop a unique and distinctive market of consumers with almost similar tastes, preferences, interests, lifestyles, attitudes and behaviors towards a particular product or service. In other words, globalisation refers to international division of consumers who are both willing and able to purchase homogeneous products or services offered by different companies. In addition, it could be said that marketers divide all potential buyers in an international context and then formulate and implement their marketing, promotion and advertising strategies to cater those consumers. This process may involve manufacturing or production in other nations to achieve cost effectiveness while selling or promoting the produce in other countries where demand exists. (Medina and Duffy, 1998, 223-243) and (Levitt, 1983, 93-95) and (Fischer, 2003) Localisation is a process of adaptation to a particular geographic region, area, language or culture in an attempt to tap domestic market of a country. It is about giving a ââ¬Ëlocal touch or lookââ¬â¢ to products or advertising campaigns (that are offered to international buyers) by relating those goods or services to individuals in a specific target market. This process involves developing new products or innovating existing ones, modifying international promotion campaigns and advertising tactics etc after an in-depth analysis of societal taboos, sensitivities, language, demographic factors, culture and desires. This process is sometimes known as Customisation. (Medina and Duffy, 1998, 223-243) and (Baker, 1985, pp. 146-152) Glocalisation is a process that involves the elements of both globalisation and localisation. It is about tinkering away with the international goods or services to suit the tastes and preferences of domestic consumers from different markets across the globe. (Medina and Duffy, 1998, 223-243) It is worthwhile to mention the fact
Friday, November 1, 2019
Political Campaigns and elections Essay Example | Topics and Well Written Essays - 500 words
Political Campaigns and elections - Essay Example When we think about the ways in which systems for campaigns and elections--including finance and media--seems to work best and ways in which they fall short of an expected level, we are actually thinking about the socio-political fiber of the country and analyze the system in the light of its political history and values. The system for campaigns and elections including finance and media will differ drastically in societies where democracy is newly introduced as a political system and the societies where it has deep rooted political values and mature democratic culture. However, societies that have mature political culture and have a profound democratic history feed for the system wide changes of political campaigns, elections, finance and media that can be adapted with appropriate changes to suit the socio-political environment of a society. Therefore, the best way to think about the political campaigns and election including finance and media is to study the system in grown-up demo cratic societies that have a known and appreciable democratic system in place for decades. With these thoughts in mind, the system for campaigns and electionsââ¬âincluding finance and media I would like to prevail is simple in nature.
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